The InstructGPT paper (Ouyang et al., 2022) detailed supervised fine-tuning + RLHF (reinforcement learning from human feedback) to follow instructions.
Evaluators preferred the result despite smaller size than GPT-3 175B in some cuts. Practical alignment became product.
RLHF—and variants RLAIF, DPO—is a pillar of ChatGPT and nearly all later assistants.