In May 2020, OpenAI published the GPT-3 paper (175B). The core finding: at sufficient scale, the model executes many tasks via prompt demonstrations.
OpenAI’s API industrialized access. Startups built products on an endpoint. Limits appeared: cost, hallucinations, bias.
GPT-3 shifted NLP’s center of gravity from ubiquitous fine-tuning toward prompting and later instruction and chat.